About

Magnetic Market Cap

At Magnetic Market Cap, we execute innovative social media campaigns on behalf of our clients in the Mining business, leveraging our dynamic social video talents and data analytics skills, to generate measurable new business revenues.

 

Magnetic Market Cap is a methodology for generating maximum share value, particularly while companies are still in exploration or development stage. MMC includes an ideal mix of three key components which if deployed together generate a virtuous feedback loop. This virtual feedback loop is the value of the company, otherwise known as market cap for public companies.

Its critical that the public company is generating a steady news flow regarding results that are ideally demonstrating progress with regard to the overall product or project development objective.

That newsflow has to be deployed and distributed in a way that prospective investor leads are generated and collected so that their contact information can be added to the public company’s proprietary database.

The company must also have a process for communicating directly with the prospective investor leads in order to foster a relationship based branding and education. The idea is to create awareness and urgency.

Deploy a sophisticated marketing campaign by building a series of Hollywood-style movie trailers, called social video to grab immediate attention and build magnetic anticipation.

Cost effectively profile, promote to and tag relevant retail and institutional investors on a variety of social media platforms such as Twitter, Facebook and LinkedIn.

Persistently pursue these tagged investors as they surf the web on their computer or smartphone by deploying your brand and video everywhere they are via Google Ad Network.

ML Gold – Stars Project – Social Video Campaign

M2 Cobalt Project

Deloitte recognizes this potential in it’s 2015 “Tracking the Trends” report:

[Mining companies should be] considering ways to leverage mobile communications and social media in an effort to foster two-way dialogues with investors, industry analysts, community organizations, media and the public at large. It’s also worth noting that mining need to go beyond simply observing tweets and other social feeds; they must also get into the world of social media and engage with the wider stakeholder community.