Attention

Attention spans have been in decline for the last two decades.

A 2017 study by comScore revealed that online ads target millennials have to make an impression in 5 to 6 seconds to be effective.

That’s because Millennials are spending the majority of their online time on mobile (according to a 2017 study): 61% in smartphone apps (Twitter, Facebook, Instagram, etc) and 8% on the mobile web.

That’s an opportunity for a savvy marketer to separate themselves from the pack. Short purposeful video marketing specifically designed for online and social media distribution is the key to getting attention and directing interest.

Almost 50% of your brain is involved in visual processing. 

70% of all your sensory receptors are in the eyes.

Your brain can get a sense of a visual scene in less than one-tenth of a second. 

 

Meaningful and impactful video marketing is critical in today’s ultra-crowded marketplace.

Methodology

Here’s how we get in front of relevant eyes.

Deploy a sophisticated marketing campaign by building a series of Hollywood-style movie trailers, called social video to grab immediate attention and build magnetic anticipation.

Cost effectively profile, promote to and tag relevant retail and institutional investors on a variety of social media platforms such as Twitter, Facebook and LinkedIn.

Persistently pursue these tagged investors as they surf the web on their computer or smartphone by deploying your brand and video everywhere they are via Google Ad Network.

ML Gold – Stars Project – Social Video Campaign

M2 Cobalt Project